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Showing posts from September, 2020

Molding your desire into reality

To improve is to change, to be perfect is to change often.” In today’s consumer centric society, each and every aspect of the product is up for contention and critique. The race for the perfect ultimate product isn’t a one man show but a vast compilation of several aspects coming together to deliver perfection in unison. The Food and beverages industry is one of the most well-oiled and dynamic industries present, where the products are literally made for the customers consumption. Behind-the-scenes work in this industry is extremely vital, if not we decide most curated and processed. Beverages are known for two things, their unique taste or their unique personality, which is the physical feel of it. The feeling of holding a bottle to quench a thirst is unique to every beverage brand. Pepsi and Coca-Cola have extremely miniscule differences in their taste, but the bottle is what sets them apart. The mould in which we make these discernable bottles go through a precarious process to deli