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Showing posts from September, 2021

Bottled water industry in India

  The global bottled water market estimated at USD 250 billion in 2018 is growing because of an acute awareness of the importance of safe drinking water for maintaining good health. Even the taste offered by the bottled water is playing a major role in the increasing demand in the market. Key players include Nestle, Danone, Coca-Cola and PepsiCo, and the maximum sale of water bottles comes from the retail sector. The bottled water market in India was estimated at 160 billion Indian Rupees in 2018 and is growing at a CAGR of 20%. It was expected to cross 400 billion rupees by 2023. In terms of volume, it translates to a whopping 35 billion litres. But these figures could see de-growth because of the COVID pandemic. The four main pack-sizes are 250 ml, 500 ml, 1000 ml and 2000 ml. 5 litre and 20 litre jars are also widely available. The 1 litre bottle is the most common and widely sold pack-size, contributing to nearly 40 percent of the market share, followed by 500 ml, 250 ml and 2 litr